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Warszawa, 16 December 2011

GREAT CHRISTMAS AND NEW YEAR'S ROAD SHOW OF CYFRA+

On 19th December on a trip around Poland sets off the Only One Such Truck - a multimedia display truck of CYFRA+ equipped with a showroom with the image of the Only One Such. It will visit 30 cities and will be promoting the platform's programming offer and the sales action "3 x 0".

"The Road Show of CYFRA+, that is a great tour of the Only One Such around Poland is a perfect opportunity to take a break from Christmas preparations and in the atmosphere of fun see for yourself how rich and at the same time accessible the offer of our platform is" - says Grzegorz Bruski - Chief Commercial Officer of CANAL+ Cyfrowy, the operator of CYFRA+.

"As part of Christmas promotions we have prepared exclusive bonuses and discounts for our customers - from the gift offer with a 3D tv set with two pairs of glasses, through discounts on the service of CYFRA+ MULTIROOM and additional options, to the newest offer of "3 x 0" with a free decoder, service activation and three months of subscription" - adds Bruski.

CYFRA+ is a brand offering television of the highest quality, but at the same it is close and family-oriented, accessible to every family. All participants in the events are in for numerous attractions and each will find something for themselves - e.g. shows of the best programmes in 3D and HD, an opportunity to see how the newest television services - PVR, VPD, CYFRA+ ONLINE work, a rich choice of Christmas promotions, and for the smallest children an occasion to meet the Only One Such, an icon of CYFRA+ brand, which on a TV commercial speaks with Borys Szyc's voice - Marek Staniszewski, Director of the Marketing Department of CANAL+ Cyfrowy explains.

The Road Show of CYFRA+ will take place until 23.01 in 30 locations, including among others: Bielsk Podlaski, Puławy, Żary, Żywiec, Kwidzyn, Ełk. As the action progresses on a specially designed website www.JedynaTakaTrasa.pl and the facebook fanpage of the Only One Such coverages in the form of mini-blog and commentaries will be posted. The website will also include a complete list of locations together with the itinerary of the Road Show.

High quality CYFRA+ programming offer will be displayed on LG Smart TV, Full HD tv sets with CINEMA 3D technology. Apart from the presentation of CYFRA+ offer numerous attractions and the unique installation offer of local distributors await visitors to the Only One Such Truck. The action will be supported with an on-line advertising campaign addressed to city dwellers and inhabitants of the vicinity where the Road Show of CYFRA+ is going to take place.

The action for CYFRA+ is carried out by Xs-Events agency. The Creation Department of CANAL+ Cyfrowy is responsible for creation, PM Interactive for Internet communication and the media were purchased by the media house ZenithOptimedia Group.

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